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What does the model structure of business plan look like?
The model structure of business plan contains the following sections:
1. Title page of business plan - contains the company name, its legal and actual addresses,
telephones, e-mail and address of site, name and complete properties of owners of the
company, the name and very briefly (by one suggestion) - essence of project, information about
the performers of project and date of his drafting.
2. Resume of investment project - is the basic positions, essence, "pressing"
out from a project, its basic conclusions. The purpose of resume - to interest an
investor and compel him more detailed to familiarize with maintenance of business plan.
Volume of resume is about 2-3 pages of text which must be made in simple terms without
the use of terminology. It must perform the advantage and perspective of investments in
the presented investment project to the investor.
3. Description of company - contains the information about a company, which
offers this investment project, the information about a company, which developed
this business plan, its complete properties, information about founders and their
properties, the purposes of company, information about guidance, the background
of company, achievement, organizational structure, basic products, and place of company
at the market.
4. Description of product or favour - includes information about a product or
favour, his basic descriptions, basic users, consumer properties of commodity, differences
from existent analogues, information about patents and licences.
5. Marketing analysis - contains information about commodities, products of
competitors, comparison of descriptions and consumer qualities of commodities of
competitors and offered product, information about the name of competitors and their
properties, costs of competitors and their strategy of advancement of commodities
are presented at the market.
The marketing analysis is the first stage in writing of business plan. Determination
of volumes of market of sale of products is a major section in the marketing analysis,
to the market share of competitors, determination of motivation of buyers to acceptance
of decision about the purchase.
It is the basic task of the given section to give an answer for questions - how many
and what commodity is required by a market, at what price and why users are exactly
ready to buy it. In this section the analysis of the state and tendencies of development
of industry, median income and production volumes of enterprises of industry, degree
of development of competition and barriers of including, in her must be resulted also.
6. Strategy of advancement of commodity - here determination of market niche is
basic, I.e. what exactly and what categories of users a commodity is intended for,
quantitative and high-quality analysis of users, where they are located by what exactly
methods and channels of sale it is suggested to realize a commodity or favour.
Information about strategy of advertising of product or favour is led, expenditures on
marketing, price and credit policy during work with buyers. This section of business
plan often is the its weakest point.
7. Production - in case if it is a production enterprise, the given section
includes the information about the chosen technology of production, motivation of its
choice, description of basic technological processes of enterprise, chart of his work
placing of equipment. If reconstruction or building is assumed, description of build
decisions and computations of expenditures on the reconstruction or building is led.
In a section the computations of necessity in materials and raw material on production
of goods are led, expenditures on their purchase, analysis of suppliers, expenditures
on service and planned repairs of equipment. In case if the specific
of production of that requires information about the necessity of acquisition of
licences and other permissions is led, requirements on accident prevention of labour.
In this section the computations of necessity in materials and raw material for
production of goods are led, expenditures on their purchase, analysis of suppliers,
expenditures on service and planned repairs of equipment. In case if the specific of
production of that requires information about the necessity of acquisition of licences
and other permissions is led, requirements on accident prevention of labour.
In case if it is a build or service enterprise is reflected also information about
contractors, their description and properties is given.
8. Plan on a personnel - in this section the information about a necessity in a
personnel, his quantity and qualification is led, market analysis of labour on every
position of workers, computations of expenditures on payment of labour of personnel, his public
welfare are led methods of stimulation and teaching.
9. Organizational structure and management of investment project - contains the
organizational chart of management by an enterprise, information about quantitative and
high-quality composition of subdivisions of enterprise, requirements to his
qualification, computation of expenditures on payment of labour public welfare and
stimulation of labour of handling personnel.
In the case of reorganization or re-created enterprise information about a form is
given to own of enterprise, his basic or supposed shareholders, their properties,
stakes in the capital of enterprise, process of acceptance of decisions and
principles of management.
10. A financial plan of investment project - is the most interesting part of
business plan from the practical point of view, it shows what financial resources will
be required for realization of investment project and in what periods of time and also
return from a project at the set basic data and loyalty of conclusions of marketing
research.
In a financial plan accounts all money streams of enterprise - expenditures, profit
yield from realization, taxes and income are led or settled.
11. Analysis of risks of investment project - in this section the description of
possible risks of project and their description is given, and also strategy on their
minimization is led.
12. The appendixes - are documents which a business plan was made on the base of:
data of marketing researches, specifications and detailed descriptions of products,
unfolded descriptions of competitors and their products, copies of selling aids,
price-lists, catalogues, letters from buyers and customers, contracts, resumes of
leaders of project and subdivisions of enterprise, conclusions of experts and other
documents.
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